The Wrong Approach

Evangelical Christians commonly offer Christ to mankind as a nostrum to cure their ills, a way out of their troubles, a quick and easy means to the achievement of personal ends. They use the right words, but their emphasis is awry. The message is so presented as to leave the hearer with the impression that he is being asked to give up much to gain more. And that is not good, however well intentioned it may be.

What we do is precisely what a good salesman does when he presents the excellence of his product as compared with that of his closest competitor. The customer chooses the better of the two, as who would not? But the weakness of the whole salesmanship technique is apparent: the idea of selfish gain is present in the whole transaction.

--from Man - The Dwelling Place of God - A. W. Tozer

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